Findugo is an editorial team that helps you figure out where it actually pays to shop online. We test services, compare terms, and gather trusted stores in one place. On this page we explain in plain language what affiliate programs are, the rules we use to select stores, and how to use our directory to save money on purchases across the Czech Republic, the EU, and beyond.
Who we are and what this section is for
Hundreds of “discounts” appear online every day, and telling a real deal from marketing noise keeps getting harder. We do that work for you: we look into stores, read the fine print, and keep only what holds up against reviews and real-world conditions. The affiliate section is our continuously updated list of those stores and services — from fashion and electronics to flights and online courses.
Why coupons and partner discounts matter to ordinary shoppers
A coupon isn’t a scam or a lottery — it’s a normal tool a store uses to attract customers. For you, it’s simply a way to pay less for something you were going to buy anyway: a discount on your first order, free shipping above a certain amount, cashback, or a gift with purchase. On popular items, the gap between the full price and the price with a valid promo code often reaches 10–30%, and even more during sales. The key is to use current offers and not buy things you don’t need just for the discount.
How we select partners
Let’s be honest about the main thing: we don’t personally buy and test every product and service in the directory. Some we do check from our own experience, but the bulk of our work is research. We do exactly what any shopper does before buying something new and unfamiliar: we search and read reviews and write-ups, gather technical specifications, work through the terms of service, and study real usage experience.
For an ordinary person, that takes a huge amount of time — finding sources, reading them, noting down specs, comparing, drawing conclusions, and choosing. We take that entire routine on ourselves and bring the result together in one place, so you can see it at a glance instead of spending evenings searching. That is our contribution to the project.
What we look at when selecting a partner:
- Reviews and write-ups — what real customers and independent outlets say.
- Technical specifications — for products: what’s worth knowing before you buy.
- Terms of service — for services: pricing, limits, and the fine print.
- Real-world experience — how a product or service behaves in actual use.
- Geography and delivery — whether the store serves the Czech Republic, the EU, and Ukraine.
- Transparency — no hidden fees or conditions you only discover at checkout.
Let’s be honest: when you follow our link and make a purchase, we may earn a commission from the store. This doesn’t affect your price — you pay exactly the same as you would without our link. That model is what lets us write reviews and keep the directory free for readers. It also means we have no reason to recommend dubious stores: our reputation matters more than a one-off commission.
How to use the directory and save
All vetted stores and services are gathered in our partner directory, where you can browse offers by category: fashion, electronics, beauty, travel, finance, education, and more. Before buying, it’s worth comparing a couple of stores, checking the minimum order for a discount or free shipping, and making sure the offer applies in your region. The directory is updated regularly, so it pays to check back before major purchases and seasonal sales.
